Helena Christensen x H&M

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While being most famous for her work in front of the camera, former supermodel Helena Christensen is becoming increasingly known for her photography. This spring she teams up with H&M for a capsule collection featuring her photos.

In a studio in Copenhagen a world-famous model is at work — but this time behind the camera, not in front of it. Helena Christensen is one of the original supermodels from the 1990s, seen on the covers of countless magazines and a fashion favourite on the catwalks; but she is also a renowned fashion and art photographer. This spring she teams up with H&M for a small and beautiful capsule collection. Helena Christensen x H&M 12Helena Christensen x H&M 4

For this collaboration, Helena Christensen created a series of photographs of flowers, which are printed on a range of t-shirts, sweatshirts and hoodies. Helena Christensen x H&M 2 Helena Christensen x H&M 3 Helena Christensen x H&M 5

“It’s been a very cool experience collaborating with H&M, as I not only have been able to see my photographs come to life on items of clothing, but also got to look at them through my lens as I shot the campaign images,”
says Helena Christensen.

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The Helena Christensen x H&M collection has an effortless yet edgy vibe. Designed by an H&M in-house team, the silhouettes include curved hems on the loose t-shirts, a cropped length on the sweatshirt and an oversized look for the hoodies. The colour palette of white, black and grey marl provides a clean background for Christensen’s photographs. Helena Christensen x H&M 8

“We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the ’90s streetwear-inspired designs – it’s laidback with an edge,” says Maria Östblom, Head of Womenswear Design at H&M.

The campaign features four strong personalities: Danish actress and model Klara Kristin, Swedish rising model star Oumie Jammeh, American artist and model Janiece Dilone and Helena Christensen’s niece Sarah-Sofie Sonne.

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“I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine,”
says Helena Christensen.

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The Helena Christensen x H&M collection is available in selected stores worldwide, as well as on hm.com, from 30 January.
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