I guess my readers got used to this annual year recap (see similar in 2016 and 2015).
Thank you for being with me all the time. The year was full of events and important changes. We’ve got 2 kids – one real (Anri), and other virtual (HAY-HAY project). I’m really greatful for everything what happened, but the new, 2018, is going to be revolutionary. Can’t share all the news now, but stay with me for the updates!
Destinations in 2017:
Riga – Yerevan – Crete – Saint Petersburg – Kiev
50 kg – 68 kg – 56 kg failed
Blogposts per year:
120 (215 in 2016!!!) failed
Creative Style Shoot
HER RED | Jute Fashion Magazine
Photographer: Yuri Hahhalev
Stylist: Lucine Ayanian
Hair: Julia Linap
Makeup: Lidija Malinovskaja
Model: Katariina at MJ Models
Launch of HAY-HAY – Armenian Fashion Concept Store
Our biggest international project promoting Armenian talents – HAY-HAY.
Style speech at AVON corporate party
Sharing style tips in Estonian in front of 80 people.
Campaign shooting for Moet & Chandon
Photography: Kirill Gvozdev
Make-up: Marre Naisoo
Loungerie: Kriss Soonik
Location: Telegraf Hotel
Special thanks to Embassy of Champagne
Judging Moepeegel fashion school contest
Fashion Related Interviews
MOOD magazine: “Eestis elav hetke üks kuumemaid moeblogijaid…”
GLOSS: “ЛУСИНЭ АЯНЯН РАССКАЗАЛА О КЛАССИКЕ В МОДЕ, КОТОРАЯ НЕУМЕСТНА СЕГОДНЯ”
Style.News.Am: “Стилист из Эстонии Лусине Аянян: Армяне не должны бояться модных экспериментов.”
“Эстонский fashion-блогер:«Когда в Ереване перестанут проводить показы ради шоу что-то наконец изменится»”
Sputnik Estonia: “Стилист Лусинэ Аянян: в купальнике главное — удобство..”
“Стилист Лусинэ Аянян: о трендах грядущего осенне-зимнего сезона…”
Delfi Estonia: “Moeblogija Luciné Ayanian: ma ei kanna kunagi palju kulda ega teemante korraga, tänapäeval pole see moekas”
Stolitsa: “Лусинэ Аянян: не поддавайтесь эмоциональному шоппингу…”
FashionStep: “Модница недели: блогер и стилист Лусинэ Аянян“
HAY-HAY pop-up sale, Tallinn
Live-streaming President’s reception at ETV+
Live-stream interview on ETV+
Sharing some impressions on how it was commenting guestss and their gowns at President’s reception.
Yerevan Business Trip
2-days trip to Yerevan to meet our HAY-HAY partners and make a selection from new collections.
Attending Tallinn Fashion Week
An overview on TFW S/S17.
Голос Армении: online and print article
Attending Riga Fashion Week
Fashion Week in Riga is always a good idea. All posts you can find HERE.
Styling together with WOW Beauty Lounge for FASHION magazine, Riga
🗞This was the most spontaneous and adventurous styling work for @wowbeautylounge campaign. Outfit composed out of my personal items. Captured by @cuishle.art 📸.
Styling Courses with SOLOFIT
Together with journalist and TV-host Jelena Solomina we’ve proceed arranging Styling courses for women: Art Therapy as well as Basic Wardrobe.
Radio 4 & Russkoe Radio interviews
BLOGGERSMARKET #5 event
Our #BLOGGERSMARKET team held it’s 5th market in design store Tali.
ERKI Fashion Show overview
ERKI (Eesti Riiklik Kunstiinstituut) is an annual show that features a huge number of young creatives (mostly students of the Estonian Academy of Arts) and their amazing fashion self-expression.
Media coverage about HAY-HAY
Gloss.ee: “АРМЯНСКИЙ ДИЗАЙН В ЭСТОНИИ И ЗА РУБЕЖОМ”
Mood: “Moeblogija Luciné Ayaniani Armeenia kaasaegse disaini pop-up..”
RusArmInfo: “Армянские дизайнеры из разных стран впервые создали общую Интернет-платформу“
Styling for Raadio 4
Attending Antonius Fashion Show
Anotnius Fashion Show is another great event in Estonia that brings together designers, fashion creators and artists.
HAY-HAY Media event in Tallinn, Estonia
On June 14 we’ve arranged a press event for media representatives to show what’s Armenian design is all about.
Vacation on Crete
In June, our family travelled to Crete. A one-week getaway was a must because we were definitely overworked, and the next vacation will only be next year.
Arman’s 3 Birthday Party
Family Photo shooting
Photo: Jea’s World
Makeup: Anna Abrahamyan
Romantic Pregnancy Photo shooting
Photographer: Katya Kern
Make-up: Anna Abrahamyan
Location: Tallinn Old Town
FULL POSTS: HERE & HERE
Trip to Saint Petersburg
Getaway trip to the Northern capital of Russia – extremely beautiful city!
Attending Mercedes-Benz Fashion Days
I was lucky to attend Mercedes-Benz Fashion Days Kiev SS’18. The 15th anniversary was also marked with a presentation by Armenian designers. Finally attending the shows of Ukrainian designers was on my agenda as well.
Armenian Designers at Mercedes-Benz Fashion Days
12 Armenian designers held a pop-up presentation at Mercedes-Benz Kiev Fashion Days.
Campaign shooting for Mademoiselle Cafe “Gender Reveal”
Took part in the commercial campaign for Mademoiselle Cafe – a chain of cozy cafeterias in Tallinn with amazing pastry.
HAY-HAY at Tallinn Design Festival
We were participating in the design fair at Tallinn Design Festival / Disainiöö – annual event demonstrating the achievements of designers of Estonia and other countries.
Birth of Anri
No comments needed. Welcome home baby boy!
Anri’s First Photoshoot
Captured by Anna Krontals
Cosmopolitan Russia. Beauty Edition
That case when you find yourself among Armenian superstars. I have no idea what am I doing in Cosmopolitan Beauty (Russian edition), but that’s a cool find.
Featured in the Book
Honored to be featured in a book about active Armenians from Estonia who add an impact into society, written by Rafik Grigorjan.
Arman’s Campaign Shooting for OVS Kids Estonia
Photos: Virge Viertek
Style: Kirsi Atljõe
Special thanks to Polhem PR Estonia
Clothes: OVS Kids Estonia
HAY-HAY Media event in Riga, Latvia
The event was very successful and received a huge media coverage on L’Officiel Baltic, RusTvNEt , Simona Shulman’s blog and 10 other webs, as well as 2 Latvian radios.
Festive Family Shooting
Captured by Leila Arefiev
Outfits from H&M