I guess my readers got used to this annual year recap (see similar in 2016 and 2015).

Thank you for being with me all the time. The year was full of events and important changes. We’ve got 2 kids – one real (Anri), and other virtual (HAY-HAY project). I’m really greatful for everything what happened, but the new, 2018, is going to be revolutionary. Can’t share all the news now, but stay with me for the updates!

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Destinations in 2017: 
Riga – Yerevan – Crete – Saint Petersburg – Kiev

Body transformations:
50 kg – 68 kg – 56 kg failed

Blogposts per year:
120 (215 in 2016!!!) failed



Creative Style Shoot

HER RED | Jute Fashion Magazine
Photographer: Yuri Hahhalev
Stylist: Lucine Ayanian
Hair: Julia Linap
Makeup: Lidija Malinovskaja
Model: Katariina at MJ Models
FULL POST
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Launch of HAY-HAY – Armenian Fashion Concept Store

Our biggest international project promoting Armenian talents – HAY-HAY.IMG_5025


Style speech at AVON corporate party

Sharing style tips in Estonian in front of 80 people.
avon workshop


31 Birthday

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Campaign shooting for Moet & Chandon

Photography: Kirill Gvozdev
Make-up: Marre Naisoo
Loungerie: Kriss Soonik
Location: Telegraf Hotel
Special thanks to Embassy of Champagne
FULL POST
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Judging Moepeegel fashion school contest

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Fashion Related Interviews

MOOD magazine: “Eestis elav hetke üks kuumemaid moeblogijaid…”
GLOSS: “ЛУСИНЭ АЯНЯН РАССКАЗАЛА О КЛАССИКЕ В МОДЕ, КОТОРАЯ НЕУМЕСТНА СЕГОДНЯ
Style.News.Am: “Стилист из Эстонии Лусине Аянян: Армяне не должны бояться модных экспериментов.”
Эстонский fashion-блогер:«Когда в Ереване перестанут проводить показы ради шоу что-то наконец изменится»
Sputnik Estonia: “Стилист Лусинэ Аянян: в купальнике главное — удобство..”
Стилист Лусинэ Аянян: о трендах грядущего осенне-зимнего сезона…
Delfi Estonia: “Moeblogija Luciné Ayanian: ma ei kanna kunagi palju kulda ega teemante korraga, tänapäeval pole see moekas
Stolitsa:  “Лусинэ Аянян: не поддавайтесь эмоциональному шоппингу…”
FashionStep: “Модница недели: блогер и стилист Лусинэ Аянян
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HAY-HAY pop-up sale, Tallinn

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Live-streaming President’s reception at ETV+

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Live-stream interview on ETV+
Sharing some impressions on how it was commenting guestss and their gowns at President’s reception.
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Yerevan Business Trip

2-days trip to Yerevan to meet our HAY-HAY partners and make a selection from new collections.
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Attending Tallinn Fashion Week

An overview on TFW S/S17.
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Голос Армении: online and print article

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Attending Riga Fashion Week

Fashion Week in Riga is always a good idea. All posts you can find HERE.
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Styling together with WOW Beauty Lounge for FASHION magazine, Riga

🗞This was the most spontaneous and adventurous styling work for @wowbeautylounge campaign. Outfit composed out of my personal items. Captured by @cuishle.art 📸.IMG_0778


Styling Courses with SOLOFIT

Together with journalist and TV-host Jelena Solomina we’ve proceed arranging Styling courses for women: Art Therapy as well as Basic Wardrobe.
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Radio 4 & Russkoe Radio interviews
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BLOGGERSMARKET #5 event

Our #BLOGGERSMARKET team held it’s 5th market in design store Tali.
FULL POST
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ERKI Fashion Show overview
ERKI (Eesti Riiklik Kunstiinstituut) is an annual show that features a huge number of young creatives (mostly students of the Estonian Academy of Arts) and their amazing fashion self-expression.
FULL POST

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Media coverage about HAY-HAY

Gloss.ee: “АРМЯНСКИЙ ДИЗАЙН В ЭСТОНИИ И ЗА РУБЕЖОМ
Mood: “Moeblogija Luciné Ayaniani Armeenia kaasaegse disaini pop-up..
RusArmInfo: “Армянские дизайнеры из разных стран впервые создали общую Интернет-платформу

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Styling for Raadio 418839631_1451260858267582_5202101502437695712_o


Attending Antonius Fashion Show

Anotnius Fashion Show is another great event in Estonia that brings together designers, fashion creators and artists.
FULL POST
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HAY-HAY Media event in Tallinn, Estonia

On June 14 we’ve arranged a press event for media representatives to show what’s Armenian design is all about.
FULL POST
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Vacation on Crete
In June, our family travelled to Crete. A one-week getaway was a must because we were definitely overworked, and the next vacation will only be next year.
FULL POST
H&M beach outfit


Arman’s 3 Birthday Party
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Family Photo shooting
Photo: Jea’s World
Makeup: Anna Abrahamyan
FULL POST
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Romantic Pregnancy Photo shooting
Photographer: Katya Kern
Make-up: Anna Abrahamyan
Location: Tallinn Old Town
FULL POSTS: HERE & HERE
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Trip to Saint Petersburg
Getaway trip to the Northern capital of Russia – extremely beautiful city!
FULL POST
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Attending Mercedes-Benz Fashion Days
I was lucky to attend Mercedes-Benz Fashion Days Kiev SS’18. The 15th anniversary was also marked with a presentation by Armenian designers. Finally attending the shows of Ukrainian designers was on my agenda as well.
FULL POST
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Armenian Designers at Mercedes-Benz Fashion Days
12 Armenian designers held a pop-up presentation at Mercedes-Benz Kiev Fashion Days.
FULL POST
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Campaign shooting for Mademoiselle Cafe “Gender Reveal”
Took part in the commercial campaign for Mademoiselle Cafe – a chain of cozy cafeterias in Tallinn with amazing pastry.
FULL POST

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HAY-HAY at Tallinn Design Festival
We were participating in the design fair at Tallinn Design Festival / Disainiöö – annual event demonstrating the achievements of designers of Estonia and other countries.
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Birth of Anri
No comments needed. Welcome home baby boy!IMG_9856


Anri’s First Photoshoot

Captured by Anna Krontals

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Cosmopolitan Russia. Beauty Edition

That case when you find yourself among Armenian superstars. I have no idea what am I doing in Cosmopolitan Beauty (Russian edition), but that’s a cool find.

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Featured in the Book
Honored to be featured in a book about active Armenians from Estonia who add an impact into society, written by Rafik Grigorjan.
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Arman’s Campaign Shooting for OVS Kids Estonia
Photos: Virge Viertek
Style: Kirsi Atljõe
Special thanks to Polhem PR Estonia
Clothes: OVS Kids Estonia
FULL POST
Lucine Ayaniani poeg Arman


HAY-HAY Media event in Riga, Latvia
The event was very successful and received a huge media coverage on L’Officiel Baltic, RusTvNEt , Simona Shulman’s blog and 10 other webs, as well as 2 Latvian radios.
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Festive Family Shooting
Captured by Leila Arefiev
Outfits from H&M
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Related Posts:
Here's the annual post with the year's highlights (like I did for 2015 and 2014). I'm
My annual report with year highlights. It was a good year full of interesting projects,
Yeap, it is time of the year to summarize all events and achievements gained in