ELLE Rus October 2021

ELLE Russia October 2021

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Here’s the story about the magazine cover (out of 25!) I’ve been looking for month. The search was worldwide. )) Eventually, found it in Estonia and safely delivered to Switzerland.

Warm Shades of Yerevan

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Blazers have become one of the hardest-working items in the wardrobe these days. This staple is definitely the key to professional and trendy power dressing for almost everyone. The blazer

Yerevan Street Style

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In the framework of Fashion Forum Yerevan 2018 (held from June 2 to 4) a separate shooting has been organized for Fashion and Design Chamber of Armenia representing garments from 10 Armenian

5concept

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When last time I was in Yerevan, I made a short visit to one of my favourite spots – 5concept store. It’s a fashion showroom with over 50 Armenian brands.

Tumo Studios

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TUMO Studios in Yerevan is an educational programme that focusses on designing and creating analog products through analog or digital means. Local Armenian craftsmen, budding professionals, and international designers are

Summer with Shabeeg

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Summer’s here, so let us start this daring adventure with great mood, joyful pictures and sunny vacation. These thoughts came to my mind when I first saw photos from Shabeeg campaign.

Urfa by Aram Nikolyan

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Every time I visit Yerevan, i try to see at least one fashion show by local designer. On 4 June Aram Nikolyan presented his new collection “Urfa:Reborn Values” in the

Stripes & Dots

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One of the hottest trends in fashion is to mix the patterns. A cocktail of prints and patterns opens a lot of possibilities for creating different looks. Polka dot and