Stay Warm with LOOM

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Knitting is definitely no longer a hobby for grandmothers. As we are heading towards the winter, I’m posting the cosiest ever knits and cardigans from an Armenian brand LOOM. Weaving

zara editorial

The Coat. Zara

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Simple, chic and elegant. This is the latest editorial from ZARA, where the main garment is coat. The lookbook is so good, that reminds of some luxury pret-a-porter aesthetics. Just wrap up in

Lilit Makaryan book bag

Yerevan Fashion

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My last visit to Yerevan was quite intense: public speech on Fashion Trade Show, TV-interview, meetings and other social activities. But one of the main purposes was to meet local designers

Monquér Titanium Balloons

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Estonian jewellery brand Monquér released its new collection Titanium Balloons. It is very interesting how the hardest metal like titanium can be so light and elegant. When you look at the jewellery,

AVAGYAN

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Last week on Facebook I’ve found a girl from Yerevan that impressed me so much. Sonya Avagyan is a young designer that launched her own brand AVAGYAN. From the very

Wear Arts

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If you’re keen on Art, this idea of wearing art pieces is just for you! The concept is clear and absolutely brilliant – choose any painting you adore, select the