People

MARILYN MONROE NFT

2022-06-22
by Lucine
“FEW CULTURAL FIGURES HAVE BEEN MORE REVERED FOR THEIR BEAUTY AND PANACHE THAN MARILYN MONROE,” SAYS CR’S FOUNDER AND CREATIVE DIRECTOR CARINE ROITFELD. “SHE’S A DREAM COVER STAR FOR ANY FASHION EDITOR AND SOMEONE I’VE ALWAYS ADMIRED FOR BEING A TRAILBLAZER IN CREATING A CAPTIVATING PERSONAL BRAND THAT EXTENDED BEYOND HER WORK. THIS IS A KEY FACET OF MOST CELEBRITIES TODAY, BUT MARILYN WAS ONE OF THE FIRST TO DO IT. I EMBRACED THE UNIQUE CHALLENGE OF IMAGINING A MODERN PHOTOSHOOT FOR SUCH A CLASSIC STAR. THE LOOKS I CURATED WITH GAULTIER FEATURE SOME OF MY FAVORITE DESIGNERS WORKING TODAY—SINCE MARILYN HAS ALWAYS BEEN KNOWN AS A TRENDSETTER—WHILE STILL EMBODYING HER TIMELESS ELEGANCE AND SENSE OF EMPOWERMENT.”

2022’s most-talked-about woman has been virtually transformed for the latest cover of CR China Dressed the latest collections from Balenciaga, Fendi, Prada and more.

A very special cover of @crfashionbook#CRChina to be auctioned in partnership with @AmethystNFT.

MARILYN WEARS BALMAIN Photo: An Le

MARILYN WEARS THOM BROWNE Photo: An Le

Following her birthday on June 1, CR China Issue 4 unveils eight stunning covers digitally curated by Carine imagining Monroe in what she might look like had her cultural heyday occurred today. With cutting-edge CGI imagery, CR worked closely with web3 startup Amethyst and Authentic Brands Group (ABG), the brand development, marketing, and entertainment company that owns Monroe’s estate, envisioning the fashion and film icon within a modern lens. For the first time ever, Monroe is digitally dressed in some of the top brands of today, including Thom Browne, Balenciaga, Miu Miu, Fendi, Balmain, and David Koma, as well as digital fashion houses Auroboros and Tribute Brand.

MARILYN WEARS MIU MIU

Project curator: @carinerotifeld

CR president: @vladimirrestoinroitfeld

Project Director: @elliottfoote

Fashion Director: @gaultier_comme_jeanpaul

Photographer: @anlestudio

Nowopen TV Creative Directors: @pavonvic, @anlestudio

Marilyn Monroe Estate Creative Director: #JimGibb

Hair: @hairbyorlandopita

Makeup: @fulviafarolfi

Manicurist: @jinsoonchoi

Real-world styling model: @victoriouskonig

Executive Production @nowopentv

3D/CGI post production: @nowopentv

Casting Body-Double & extras: @199xcasting

MARILYN WEARS DAVID KOMA

MARILYN WEARS BALENCIAGA

Source: CR Fashionbook