Continuing a long tradition of acclaimed designer collaborations, H&M announced a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear. This marks the first time that Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
Rocha is the first Irish designer to undertake such a collaboration with H&M. This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.
The Simone Rocha x H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rocha world, offering new twists on signatures and paying homage to key collections that have defined the Simone Rocha brand story. We see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, especially for this collaboration. In forming this collection, Rocha spent time reflecting on her brand’s archive, combing her past collections and carefully reworking favourites into dynamic new propositions that feel right for today.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
The collection, which will be launched on March 11, 2021, also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished and worn again and again. It is an invitation into the Simone Rocha world, extended to all.
“Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”
Ann-Sofie Johansson, H&M.