“Feminine strength and individuality at H&M Studio AW16”
This is a must-see show from Paris with incredible presentation of their new collection. I can hardly believe it’s H&M, not even high-class fashion house. Here’s a short list of models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef walked that night. Catwalk took place on an artificial frozen lake.
“The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft. There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.”
H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. This limited-edition collection will be available in 200 stores, as well as online, from September 8.