Gigi Hadid For Max Mara

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Gigi Hadid is modelling for Max Mara’s f/w 2015 campaign. The main inspiration for this collection and campaign itself became a George Barris’ shoot of Marilyn Monroe in 1962, wearing

Fall Couture 2015. Favs

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Giambattista Valli Armani Privé Elie Saab Jean Paul Gaultier Viktor & Rolf Fendi Valentino Alexandre Vauthier Bouchra Jarrar Zuhair Murad Maison Margiela Chanel Schiaparelli Christian Dior Ulyana Sergeenko Atelier Versace

Urfa by Aram Nikolyan

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Every time I visit Yerevan, i try to see at least one fashion show by local designer. On 4 June Aram Nikolyan presented his new collection “Urfa:Reborn Values” in the

Stripes & Dots

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One of the hottest trends in fashion is to mix the patterns. A cocktail of prints and patterns opens a lot of possibilities for creating different looks. Polka dot and

The Muse

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The Muse is a fashion brand from Armenia created by 2 girls – Mane and Diana. That was a spontaneous decision to organise a fashion related start-up. The small atelier

Sweet as a Peach

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My Yerevan street style proceeds. I did so many outfit pictures there, that the whole June I can post the vacation images only. Yaay! 😉 “Go for brights!” was the

Picnic Time. Concept Shoot

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Amazing project, amazing pictures and amazing photographer. That was the most incredible shoot I had ever done. The idea, as well as the pictures, belong to one great photographer from

terracota city yerevan cascade

Terracotta City

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Yerevan city has numerous art spaces. Cascade is one of them. This is a giant stairway that links the upper town with the downtown. Inside and outside the Cascade there

Hüperborea by Liisi Eesmaa

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SS 2015 collection by Liisi Eesmaa has an extravagant name Hüperborea. The word itself (Hyperborea) comes from Greek mythology, which means a group of mythical people who lived “beyond the North