When last time I was in Yerevan, I made a short visit to one of my favourite spots – 5concept store. It’s a fashion showroom with over 50 Armenian brands. Impressive, right?

Creative atmosphere of art and culture is so inspiring that any visitor will feel those true emotions and the endless energy there. Every single designer or a brand creates in their own manner and technique using personal imagination and skills. And at the end, there is a huge range of items to match every taste and pocket.

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