To give everyone, everyday, the freedom to dress in the Italian style at the best possible price.

OVS mission

OVS is the first clothing brand in Italy having a leading market share in the woman, man and kid segments. Since recently OVS opened it’s first stores in Estonia.  And guess what?! My elder boy Arman was invited to pose for OVS Kids Estonia Christmas campaign.

Photos: Virge Viertek
Style: Kirsi Atljõe
Special thanks to Polhem PR Estonia
Clothes: OVS Kids Estonia

Lucine Ayaniani poeg Arman (3a)


Solid colour knitted pullover € 19,99

Lucine Ayaniani poeg Arman (3a)_2


Stretch cotton trousers with braided weave € 19,99



100% viscose bomber jacket with hood € 44,99



Ankle boots with laces and ribbed back € 29,99