Fashion alchemist Alessandro Michele brings his whimsical take on luxury to the fragrance counter (and Times Square), with help from Dakota Johnson, Hari Nef, and Petra Collins.

Ok, just wait a minute. Look at the price tags! Surprised? Can’t say wether I was inspired or motivated to make a resembling styling out of more affordable items, but find my Polivore-collages below.

Dakota Johnson


 Gucci dress $13,000, socks $95, and shoes $1,290.

Total: $14 385


Urban Bloom 1

Affordable option:

ZIMMERMANN Tropicale Lattice Dress €420, Gcds Sheer Socks €28, Maryam Nassir Zadeh Mar Mule €205, Dune Elady Jewel Clutch Bag €67, Tory Burch Faux-Pearl & Crystal Drop Earrings €84, Quay Cherry Bomb Sunglasses €47, Carole Hair Bow €13, Too Faced Melted lipstick €19, GUCCI ‘Bamboo Limited Edition’ eau de parfum 50ml €150.

Total: €1 033 ($1 204)

Hari Nefhbz-gucci-in-bloom-02-1500317981

Gucci gown, $35,000, top, $3,200, leggings, $3,980, earrings, $410, and sandals, $1,190.

Total: $43 780


Urban Bloom 2

Affordable option:

ZARA Floral print flowing dress €43, Miss Selfridge CAMERON Knot Platform Sandals €77, From St Xavier Louis Engraved Metal Tassel Clutch Bag €84, Akribos XXIV Women’s Swarovski Crystal Landscaped White Mother-of-Pearl €46, Banana Republic Pineapple Jewel Stud Earring €15, Dolce & Gabbana Metal Sunglasses With Hydrangea Embellishment €1.420, DEE DI VITA Orange Silk Farfelle Turban €47, Gucci Flora Gracious Tuberose 50Ml Eau De Toilette €66.

PS. Expensive sunglasses can be replaced to something else.

Total: €1 798 ($2 096)

Petra Collins hbz-gucci-in-bloom-01-1500318014

Gucci cape, $25,000; gown, $28,000, earrings, $410; and rings, $880.

Total: $54 290


Urban Bloom 3

Affordable option:

Sea Ruffled macramé-lace cotton dress €190, Boohoo Kate Ruffle Sleeve Belted Duster €13, J.Crew Crackled metallic loafer mules €110, Preowned Enid Collins Beige Wood “money Tree” Painted Bag €195, Charlotte Russe Embellished Leaf Statement Rings – 4 Pack €5.14, Eugenia Kim Brigitte lace-trimmed hemp sunhat €290, Saint Laurent Touche Eclat Strobing Light Highlighter €36, Gucci Premiere For Her Eau De Parfum 1.6 oz. Spray €60.

Total: 899 ($1 048)


Campaign images: Harper’s Bazaar