WHITE is the the tradeshow in Milan for women’s and men’s collections. International companies visit this fair for brands scouting. So each launching brand or the company that looks for ways of promotion in multibrand stores should definitely use this amazing opportunity to book a place in WHITE (over 20K visitors/retailers worldwide).
For a simple visitor like me, WHITE is a great chance to browse the latest trends and get a huge amount of inspiration. I couldn’t help myself not taking pictures of such a cool stuff. But many brands and designers didn’t allow me to capture their SS17 garments on camera to avoid copies and plagiarism.
WHITE is a mine of ideas embracing art, fashion culture, design, music, communication as well as the new digital frontiers.