HM Studio AW16

“Feminine strength and individuality at H&M Studio AW16”

This is a must-see show from Paris with incredible presentation of their new collection. I can hardly believe it’s H&M, not even high-class fashion house. Here’s a short list of models such as Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef walked that night. Catwalk took place on an artificial frozen lake.

“The focus was all on the clothes, which mixed powerful tailoring with Swedish heritage and handicraft. There was a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots.”

H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. This limited-edition collection will be available in 200 stores, as well as online, from September 8.

HM AW16 1HM AW16 26 HM AW16 2HM AW16 27 HM AW16 3HM AW16 28 HM AW16 4HM AW16 30 HM AW16 5 HM AW16 6HM AW16 7 HM AW16 8 HM AW16 9HM AW16 34 HM AW16 10 HM AW16 11HM AW16 31 HM AW16 12 HM AW16 13 HM AW16 14HM AW16 32 HM AW16 15 HM AW16 16HM AW16 33 HM AW16 17 HM AW16 18 HM AW16 19 HM AW16 20 HM AW16 21 HM AW16 22 HM AW16 23HM AW16 29 HM AW16 24 HM AW16 25

Picture source: H&M
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