Alexa Chung became the face of French label Maje’s fall 2012 campaign.
Here is a press release by Maje: ‘Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ‘n’ roll’.

Personally, few years ago I’ve discovered Alexa and her style. I should admit – it’s perfect. Now, the example of this  British It girl became a great inspiration to me. Adore her! ♥

Photographer – Glen Luchford
Place – Porte des Lilas Metro station, Paris
Style – The black and white images were taken early in the morning with the aim of evoking a Sixties heroine. Known for its feminine, bohemian aesthetic, Maje is worn by the cream of Paris’ style set – from Vanessa Paradis to Marion Cotillard.
Release –  September 2012.

“Seductive gaze and brunette bangs has helped Alexa Chung channel a young Jane Birkin for a new ad campaign. The effortless style of Ms Birkin, an British-born actress and singer who rose to fame during the era, has been mirrored in the new shoot. 

Sixties icon: Jane Birkin, the English actress and singer, is no doubt the inspiration behind the new Maje shoot

Backstage:
        
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